Product Design Lead for Android & IOS.
The in-flight entertainment segment feature for the existing BA App which originally was targeted for Android but is also pending to migrate to IOS. The approach was initiated by mapping out the fundamental user-journey of a simple media category content space but keeping in mind restrictions we had through third party servicing of content, with this we had to roll-out in stages of delivery whilst the back-end was built, launching by per category.
we wanted to create a foundation for an ease on the eye browsing experience for the user whilst being able to view content pre-flight their journey which would be activated and available to them up to 3 days prior their scheduled flight depending on routes and distances.
Discovery & Concepts
BA digital were undergoing a vivid transition period with high ambitions and a clear cut vision of a new visual language, design system and a simple aim, to create a sense of wonder within the world of flight...
Being a part of an exciting new movement and seeing the team evolve I played a key role in implementing and delivering various user-centric designs, ideations and prototypes across multiple Digital product experiences whilst collaborating with some great people along the way.
I worked on a few rounds of concept projects on E-commerce across the Flight Summary journey, the BA Experience and live updates also, switching between different design languages in the process.
Each targetted segment went through various UX design concepts with product reviews to ensure best user practices were met.
Product Design for Android & IOS
Re-skin and UX functionality updates to drive the design further towards the overall experience vision. Whilst looking to push forward and maximise services across up-sell components that would populate through a vast amount of different scenarios, along with implementing a tone of voice messaging that would somewhat assist the user depending on what stage of the booking journey they are at.
We approached this in an iterative fashion as we were dealing with a very deep CSS legacy code and had to design & build block by block whilst AB test in parallel.
Product Design for selling.
The new launch of the BA customer selling App in partnership with Design Studio.
Originally we designed and evolved the initial UX flow on mobile, to scale up. We stripped back the functionality as it was largely dependant on a legacy code that desperately needed to be moved on, so we targeted with the main selling flow journey for the App to create a much more lighter, tighter and fluid booking experience. Initially it was a success after recording a healthy traffic stream with conversions of 1m+ in revenue sales within the first month release.
Overall the aim was to design and build a strong foundation in alignment with the new visual language to give the user a more better and holistic experience but also a much cleaner back end CSS which would manage and get out future releases much quicker.
Visual / UI / Digital Design & Re-Platform
Briefed to work on the Rolls-Royce account joining a very small tight knit team to push forward a large-scale online re-platforming project. The brief was to launch a complete new fully responsive site spanning across 130+ markets worldwide, filled with carefully thought out bespoke content for the British luxury car manufacturer.
With an initial UX skeleton of the site in place the main focus was to work in cohesion to create beautiful, rich story telling content throughout the site & UI design and animation for the dev team in Berlin.
Being that Rolls-Royce is the leading car manufacturer globally when it comes to pure luxury customisation for their cars, we were compelled to dive into the details of all four primary models Rolls-Royce has to offer which are The Wraith, The Phantom, Ghost and Dawn. Along with dozens of customisations across the ‘Bespoke’ range, a tailored and boutique customer service, each car and customisation had their own landing page destinations displaying their own unique story accompanied with strong visual content.
As fast paced the work flow and environment was, it was a real team effort. I can honestly say the make up and skill-set of the team really made the difference when it came to the delivery of the site.
Agency - AKQA
Akqa.com/work/rolls-royce-motor-cars
Account - Rolls Royce
Awards:
The FWA Site of the day
Redesign for E-commerce
At Spring Studios I was assigned to the Unilever account along with fellow Designer Ed Piel, we were briefed to re-design the online platform for TREsemme making it responsive ready to be launched in 130+ global markets starting with the U.S within a short space of time. Our design strategy approach to the project was key due to the very tight time frame.
The visual language and design direction for the site was crafted around the hair care brands profound association with New York Fashion Week. With a real focus on strong engaging social content which meant having to design flexible editorial driven pages and overall give it a stylish, clean and sophisticated finish.
Agency - Spring Studios
Springstudios.com/project/tresemme
Account - Unilever
Product Design & Branding concept
Branding & customer booking App for a small start up London based fitness studio.
This is an initial early stage conceptual approach to the look and feel focusing on mandatory navigation and user experience for the app with the philosophy of the brand is that technique, health and wellbeing is key.
Redesign for E-commerce
At C&E the brief was to design and re-platform the eCommerce digital space for Crabtree & Evelyn which was fully responsive reaching 110+ markets and modernising the heritage brand to position them competitively within the online beauty industry.
Design for E-commerce
Working in cohesion with the creative, dev teams and department heads in a very fast-paced & busy environment to draw up new spec conceptual and trend-led design & content for the brands responsive site, across multiple channels and touchpoint devices. This included weekly Homepages, Landing Pages, Trend Edits, E-mailers and other digital marketed collateral.
Also briefed to design their seasonal denim online pages collaborating with the Menswear & Womenswear Line Managers and Head of ECcommere to launch the online Denim campaign collection.
Design & E-commerce Launch
At the time when I was a Lead Designer to the brand focusing on Art Direction for Menswear Graphic Apparel (occasionally Womenswear) & Digital Marketing collateral, I took it upon myself as the brand at the time had no online awareness and transactional site due to relying solely on stockists and key accounts for sales. I decided to initiate the design for an online responsive friendly site for Religion Clothing. There were a lot of learning curves for myself when I approached this project but it helped a lot knowing exactly what I wanted to achieve.
In the end it was successful. Other further developments were needed on mobile and build in which a 3rd party got involved for the launch stage. Ultimately this gave the brand a strong foundation to build on to attempt to help drive the brands online & social awareness to attract further business & profit value helping the brand compete within a vastly growing digital industry.
Design for IOS App
Executing new UI modules as part of their live mobile App for IOS along with working on new assets for the delivery of their latest launch update drop across Topshop.com.
